Eytan Schwartz is launching The October 7 Global Memorial Project, a new content initiative dedicated to documenting the events of October 7 for audiences in Israel and abroad. The project will initiate and promote films, plays, exhibitions, books and other content projects.
Schwartz, who led Tel Aviv-Yafo Municipality’s international operation for 15 years, is the founder and president of the project. Since the outbreak of the war, he has been involved in documenting and presenting stories from October 7 to international audiences.
The project’s first production is a play about the love story and captivity of Aviva and Keith Siegel, expected to premiere at Habima ahead of the third anniversary of the massacre. The play is a collaboration between Schwartz and playwright Michal Aharoni, and is planned to be presented later in the United States.
Another play, a monodrama based on the story of former hostage Omer Wenkert, was written by Schwartz and Miron Sasson and is expected in 2027. An English-language Hollywood film in partnership with Kastina Communications is also in development.
Films, plays and international outreach
The initiative follows earlier projects involving Schwartz, including Screams Before Silence, led by Sheryl Sandberg, and The Children of October 7, in which Montana Tucker speaks with children who survived the massacre. The latter was acquired by Paramount+ for broadcast in 20 countries.
The broader activity also includes delegations of international influencers and journalists to battle sites in southern Israel, consulting on the Mapa Nakum installation by Ziv Koren and Noam Horev on the roof of Azrieli Mall, and additional content projects.
Advisory council
The project is accompanied by an advisory council focused on documentation, public diplomacy and the massacre. Members include Dr. Cochav Elkayam-Levy, Lt. Col. (res.) Dr. Tzuriel Rashi, Anat and Shimon Elkabetz, Uwe Becker, Eran Masas, Ella Shani and Joanna Landau.
Schwartz described documenting the stories of October 7 as “the mission of the generation”, saying the project is meant to help keep the memory of the events alive for future generations.
