A pink installation promoting early detection of breast cancer is on display at Ramat Aviv Mall in Tel Aviv through November 11. SodaStream, the Pietro Hecht group and the Israel Cancer Association created it on a volunteer basis, under the message “Early detection saves lives.”
The centerpiece is a pink Bubble sofa by Roche Bobois Paris, designed by Sacha Lakic and provided by Pietro Hecht. Next to it stand pink SodaStream bottles and a SodaStream ENSO machine created by Japanese industrial designer Naoto Fukasawa.
The installation was unveiled on Sunday, November 8, in the presence of SodaStream Israel CEO Shlomi Bechor and Israel Cancer Association CEO Moshe Bar Haim. When breast cancer is caught in its early stages, the chance of a cure is about 90%.
Breast cancer is the most common cancer among women in Israel. The association estimates that about 5,870 women in Israel will be diagnosed with it by the end of 2026, roughly 113 a week.
Through November 30, 9% of the revenue from each pink SodaStream carbonation bottle sold will go to the Israel Cancer Association. The offer applies only to the FIZZ & GO Stainless Steel, a 0.9-liter insulated bottle, when bought on SodaStream’s website, through its customer service center or at Good Pharm stores. Price: NIS 99.
The association’s breast cancer information and support line is open around the clock at 1-800-599-995.
The installation is at Ramat Aviv Mall through November 11.
