Tel Aviv is offering buyers a rare window of opportunity – a period in which quality apartments are available, negotiations are possible and favorable terms can be secured. Ronit Ashad-Levy, CEO of Africa Israel Residences, described an exceptional situation in a city that led housing price increases in Israel for years.
Ashad-Levy made the comments at Globes’ “Conducting the Financial Future” investment conference. In an article by Amiram Gil on Globes, she said the Tel Aviv housing market had reached a rare turning point and that “anyone considering buying an apartment – this is the time.” Supply is high, she said, and buyers have genuine room to negotiate.
Ashad-Levy explained that although the broader real estate market has slowed, apartment prices across Israel – from Kiryat Ata in the north to Rehovot and Netanya in central Israel – rose by nearly 1% over the past year. She expects further increases in the second half of 2026.
Tel Aviv, however, is an exception. The city is experiencing unusually high supply and intense competition among developers, mainly because dozens of TAMA projects are underway in Districts 3 and 4, while the Israel Land Authority has released a large amount of land in the Sde Dov area.
The war and the shortage of apartments with protected rooms have intensified the trend. As a result, sharp price gaps and highly unusual declines can be found even in the city’s most expensive areas. Ashad-Levy said prices at Kikar HaMedina currently start at 56,900 shekels per square meter – a level she described as almost unimaginable for such a prestigious neighborhood.
According to Ashad-Levy, the situation is rare and is unlikely to last. She expects prices to begin rising again in the second half of 2026, particularly in central Tel Aviv, where demand remains strong and long-term supply is limited. Buyers entering the market under current conditions, she said, may be able to benefit before the next wave of price increases.
