Ruti and Mati Broudo’s R2M Group has won the tender to operate all concession stands at Heichal HaTarbut in Tel Aviv. The group began operating them on July 16, 2026, and plans to open a new restaurant at the venue during 2027.
During the first phase, R2M will focus on the concession stands serving audiences attending performances and concerts. A comprehensive renovation of all hospitality areas is planned later, including spaces intended for visitors before and after performances.
A parking benefit for Heichal HaTarbut visitors has also taken effect: up to seven hours at the TLV Mall parking garage for 20 shekels. To receive the benefit, visitors must enter their vehicle registration number at a designated station installed inside the venue.
Heichal HaTarbut, the permanent home of the Israel Philharmonic Orchestra, opened in 1957 and was designed by architects Zeev Rechter and Dov Karmi. It hosts concerts, music performances, dance, theater and other cultural events.
R2M has operated in Tel Aviv for more than three decades across restaurants, cafés, bakeries, hotels and retail. Ruti Broudo said following the announcement: “For us, food is an inseparable part of culture.”
